Taking the Mickey (Mouse) out of the Cup

The general impression from most media sites, and European fans, is that no one cares about the Club World Cup.

I started a thread about it on a forum I frequent, and apart from a few replies, the majority of the people replied with "Who cares" or "What a joke" or "It's a Mickey Mouse Cup" things like that.

So really how should FIFA make people care about a tournament such as this?

The concept of a Club World Cup is fantastic. The idea that the best clubs around the world might be playing in a tournament against each other really should be mouth-watering. It's the one thing we never really get to see in football (apart from the confederation regionals of course), and it's the one thing that really should give us a great taste of international matchups. Truthfully speaking, the World Cup is generally rubbish. National football teams are generally disjointed, because the players play together for about a month or two every year. They also have a lot of players who have already played 50-65 games for their clubs already. End result - tired, disjointed teams, playing against other tired, dsjointed teams. Don't con yourself into thinking that the end matches of the World Cup are exciting stuff, it's usually not the case. What is more accurate, i'd say, is that the football at the start of the tournament is so dire, that by the time the football has improved you think that you're watching Brazil... which is not the case, unless you are actually watching Brazil... losing to France, in a boring, somewhat insipid match. What really does increase interest is the World Cup, is that fans have vested national interests, and so seeing a stubmling, frustrating match is fine, as long as it's a win for their team (which most will still confuse with it being a good football match).

The problem is that out of the many hundreds of countries worldwide, only 32 actually play the World Cup, and although you can adopt a team for the tournament, it's really not the same thing as your own country playing. But for many of us, there will never be any chance to see our teams play at the World Cup... who knows when India will qualify for example?

Now consider club teams, everyone supports them, from all over the World. Arsenal fans in Malaysia are just as passionate as the ones in England, kids in Africa drop everything to watch Premiership and La Liga matches, and immigrant communities means that club fanbases are scattered EVERYWHERE. So there's no question that club football has far more support.

Now club footballers also train together for the whole year, and are proper teams. And the best club sides have the best players in the world, something that national teams can't have (although the Qataris tried didn't they!).

So then feast on the thought of this, a tournament featuring the top 5 or so teams from each regional confederation, in a true test of the footballing styles and ability of each, and the best examples of the footballing ability of those regions. Imagine the benefits to those clubs, as well as FIFA... Club fans have way more enthusiasm and they would be out in numbers from all over the world. This would be a tournament that is potentially bigger than the Champions League, and money would flow in from all firections, and merchandising opportunities would be huge.

The problem is UEFA, and making Europe care, because it seems like they don't. In South America, it's the biggest thing going, and one of the big incentives for winning the Libertadores. Contrast that to the Champions League, where winning it means "Oh shoot, we have to go and muddle around in Tokyo for a week in December". Not on.

A global club competitions would truly present fantastic, varied football, but it needs to be carefully thought up and organised. In the short term, perhaps things could be improved by adding in the UEFA Cup and Copa Sudamericana winners, as well as perhaps the runners-up from various confederations. And qualifying could be introduced easily enough.