Wednesday, 09 May 07, 02:55 AM · Comments (106)
This is either going to get me a lot of stick or a surprisingly large number of people agreeing with me. I suspect it will be the first, only because Aston Villa fans love the banter.
The new Aston Villa badge was released last week and it came in for quite a bit of stick, pretty much on every forum and in every pub on Wednesday night.
The thing is it's not going to change and despite the majority of people not wanting AVFC on the badge it's staying. Most would actually have Aston Villa and not surprisingly a fair chunk will have AVFC; but with the level of acceptance increasing, quite literally as each day goes by, that's hardly surprising.
They could have made the badge yellow and triangular and it would have been accepted eventually because that's what was always going to happen with the new badge.I personally don't like the AVFC or the star and I've made it clear why not, but the club are sticking with what they've got and by golly, I don't really care. We all make mistakes and I personally think this is a huge marketing error mistake, but they've got to learn; after all they are new to football and Aston Villa.
I think it's a mistake mainly for not listening to the majority and judging by the forums it's is the majority that would prefer to see Aston Villa in the badge somewhere. Let's not forget though if you take away all the spin and the bluster it's one man that owns the club and one man that can do whatever he likes; regardless of how it is fleshed out.
So, to the questions we sent in to Phil Mepham. We've still not got answers; are you surprised?
Anyway, we're stuck with it now and all we've got to look forward to is the new shirt. The new shirt is by Nike and simply for that reason I suspect we're going to see record sales and from what we're told it will be released just in time for the US tour, although we'll get that confirmed by Richard FitzGerald soon.
To the new shirt and the new design. We've had a few sent in but the one we like best is below; what do you think? Again, let us know below or try and find the forum which is live on the site. to registered visitors and might one day be launched.

Aston Villa in Europe
106 Comments · Add yours
NO no no!
Great work on the design for the most part, but the badge should be over the left, erm, breast, or want of a better word. Never looks as good in the middle.
What a lovely Jersey by nike. I wonder if 32 Red will remain our sponsors next season. Wasn't there talk of it being cancelled.
I would prefer a sponsor such as Singapore Airlines/ Coca-Cola/ Pepsi Cola/ SoYah!
Love the shirt, round colar though please, hides my fat neck!!!
the badge has grown on me!!
just for the record
[b]this isn't our design[/b]. it was sent in. and we would also prefer the badge on the left 'breast'
Its quite a nice design but itt doesnt look like an Aston Villa shirt, it looks like Scunthorpes!!! we should stick to Claret body Blue Sleeves and none of that horrible piping
Whoever sent that in, congrats to you, a wicked design. Hope Villa get a glance. Didn't know 32 Red had changed their logo.
Both the badge and the Nike tick should be over on the left. The badge is looking good, kind of got a Eurpoean feel about it IMO.
I have to admit, I like all of it. Yeah, the badge maybe should be on the left, but I prefer it what we have had of late. I hope Nike and the Villa board see it.
Having seen the badge on this shirt, it has kinda grown on me now. Not the best design, but as many have said, you can't please evryone, and the club will always do what they want. As long as MO'N gets cash, top quality players and we do push for Europe, who will complain?! :D
I hate these 'body bag' kits with the outline around them.
[url]www.claretandbluewedding.com[/url]
Thats terrible, makes the badge seem like an inspirational design.
I have no problem with the new badge, but I think it would look most effective on a very simple claret shirt with blue sleeves and a round neck. I too thought Fitzgerald has said that he felt 32Red an inappropriate sponsor for Villa.
This is the best kit so far they better keep this one it looks perfect as it is -- Master S --
this shirt is really good i hope it is the official kit as it will put blues' kit to shame
Love the new badge, always have done.
Not too keen on that shirt design though, looks like something from the championship.
Great shirt, very smart and slick, but as I said in an earlier post, awful crest. Youb see NIke belive in the idea that good design delivers. t's not the same with the logo!
loving the new shirt i don't normally but the club shirt seeing as they only have a lifespan of a year but im defenitly gonna buy this one. Getting Nike as the sponser was a good move
I wont let my children wear an advert for an internet gambling site on their shirt-does anyone else agree that this MUST go?
At Andrew6
Completely agree and I did question buying this seasons shirt for my son, but seeing as he is only three years old I went ahead anyway, but I understand your sentiments ... it's almost as if the club are endorsing gambling.
However, the deal is only for one more season and I think the new board will have a little more sense and probably own't do something like this again ...
Hi Damian,
Thanks for that....I'm glad its not just me being fussy.My kids are 6,8,10 and 12 and all Villa Mad.Theyve had to stick to the training tops this year...I like all the emphasis on our tradition(unlike Small Heath etc)..lets rememeber then that AVFC was originally a Church team....GET RID OF THE GAMBLING SPONSOR...please!!
I like it - but maybe without the white piping?
The badge looks good, and looks just fine central, the 32 red logo is a definite improvement, the current one is one of the worst/ugliest in the prem.
Hi guys,
I did the above shirt design. Just goofing around on Photohop. Really excited about Villa's future and that we now have Nike onboard. I centered it the badge after looking at the 82' top. The 32 Red logo is the new one on their website, though not sure if it will be adopted for Villa's kit..? I too think it is bad to have a gambling sponser, especially for kids.
If you guys have any suggestions on how i can alter the design, fell free. ;)
It looks OK, but here's an interesting point. Online gambling is illegal in most states in The US so will the club have to remove it from the shirts when they tour this summer? I'm sure the chairman has considered this.
I hope on the final kit they stick with the light blue sleeves
The jersey is ok. The 32 red bit looks pretty cool though.I'd like to see the jersey with white
Not a bad shirt. But I like the badge off to oneside-the 'priestly' location, in the middle, is not so good.
The shirt is really cool. the only thing i would change to it is that the blue bit on the sleeve to be scrapped and make it claret, and make the white coller and cuffs blue. that different 32red logo should of been on the old kit. the whole thing is really eye catching and it would definatley sell well. the new badge works with the kit really well. this would be a serious conteder if i was to choose the new kit!
You can please some of the people all of the time, or all of the people some of the time, a very fitting statement for the new badge, I'm pleased all of the time with the new design, perhaps I'm easily pleased.
That shirt is a nice design, if it's anything like that, I'll be pleased again, but whatever it looks like, I'll be buying it.
This badge debate is becoming way too serious now, and we've had a good debate, it's done and dusted, so let's get on with looking to the future, the bright future, I'm sure we'll all be pleased with that ;)
UTV
[url]www.avfcfans.co.uk[/url]
I love this shirt. I dont like the new badge but it is perfect match to the shirt. ;D ;D
seeing as the club seems to be very focused on our history, why not produce a kit in our original colours from 1874. im 144 and ir rememba our original team which wore red and green, this was one of the best teams i ever saw play for aston villa,
peter schmeicel
cafu
bobby moore
paul mcgrath
roberto carlos
beckham
keane
maradona
morley
pele
charlton
Honestly guys, does this website just try to be controversial.
Why is it always so negative? Why are you always moaning? What are you trying to prove?
Randy Lerner and his team have saved club, in every way that we could be saved. Get on board. Stop moaning and start singing.
at Nick Higginson
while your comments are somewhat just, i've just looked at the homepage and i'm only seeing one thing that is negative; the badge
but on that point, it's also accepted by me and most .. 4 of the 6 on the homepage though are positive ..
quality shirt, love it. Well done to the legend who sent it in
Is it just me who thought 32 Red had only signed for 1 year?
However love the badge, love the shirt, love the new BHM, its all positive from me
I also think the internet gambling thing is bad for Villa's image, and especially bad advert for kids. On the shirt design, it's eye catching, but I don't really care too much, as long as we are successful on the pitch :D
sorry bit really an armchair quarterback opinion and design. The swoosh is out of alignment with the badge and the shirt is a real weekender design. Leave it to the pros.
Think about MJ and Tiger when looking at AVFC.
Enjoy the ride UK Villans and hang on tight.
I think the new shirt is ded nice. at least we ave ad a good make like nike insed of hummel when i heard we had a make like hummel i was gutted but now im cuffed to have a good make kit for when i get it wen it comes out ;D ;) ;D
Are you people looking at the same jersey that i@m looking at. That jersey is CRAP!!! what is with the blotches of blue. i think that the outside otf the jersey should be blue
Badge aside, I love it :D
First impressions are good. Would like to see the real thing though!
Think the top is OK but have to agree that I feel the arms should be all blue, I have a mental image of Barry holding up a trophey with claret underarms which takes away from the impression - so I wil concentrate on the silverware instead.
Shame about Nike with their links to sweat shops though - the badge however is growing on me!
THAT KIT IS WUW >:(
TERIBLE TERIBLE TERIBLE TERIBLE TERIBLE TERIBLE TERIBLE
the kit brilliant this kit is competeting with man united and arsenal now and mite even be betta and bhm is transformed into a training fit for the lengends all lookin gd 4 villa europe on the way no can stop us now come on villa!!!!!!!
"shame about Nike with their links to sweatshops"
get a life you ponce
If the new villa kit actually turns out to be like this design I will be relatively pleased.Finally like the new crest and I'm pleased to see a v-neck rather than collar. However our shirt is badly let down by the presence of 32 red, it has to go as it is unattractive and sends out the wrong message- we are a family club!
Villa for europe and league cup next season!
I LOVE THIS SHIRT ;D I THINK IT WOULD BE WONDERFUL TO SEE OUR GREAT TEAM IN THIS GREAT SHIRT ! ! !
hi there i think there should be blue and claret stripes like the one we had in 2000 that was the best villa shirt
i think this kit is great. if this is the final product i would have no hesitations in purchasing this. great shirt u can tell were moving on to better things
Do not like that new design of shirt at ALL!! really like the new badge....looks really classy but i sincerely hope that Nike will be able to proudce a much more attractive shirt than that! Maybe just a simple claret with blue v-neck and badge.....hopefully new sponsors also!!
nike if your reading this plz make this shirt plz
when i 1st saw the badge i sai it will only look good with a striped kit but it looks good but stripes will be better just like old times when we were the best
I think the new badge is quality, espesially wiv da euro cup star, pure class. Lovin da nike kit 2! Big up da villa!!!!
Horrible. Read my lips: solid claret body, solid blue sleeves. It's not rocket science.
REALLY LIKE THAT SHIRT, V V NICE !!
Love the Villa, but there's no way I'm putting my kids in a kit with a gambling firm as the sponsor. Not buying for self either.
To the club: Get a more mainstream sponsor, sell more shirts!
nice!!!! im defo gettin 1
That top looks rubbish
absoloutly quality, c'mon the mighty villa :) :) :)
its a nice shirt i would buy it if it was the shirt maybe claret n blue strips myt look better
wik shirt i am defo gona get it on da day it comes out all the villa fans will get it in my family kk
that looks the bollocks! ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D
I think that the new kit look awesome but I wasnâ€t to keen on the new badge but on this kit design I think that the badge looks great. ;D
eeerrrr bagedz!!
the design is great :) :) they have defo recoverd from the badge up the villa!! ;D :) :D
I like it, but prefer the badge not to be in the middle! anyone agree?
badge as gotta be to the side and not the middle gd shirt tho :D ;D
nice shirt badge has to be on the side looks crap in the middle 8) :) ;) :D ;D
great shirt i wud say it is the best villa shirt yey :) :) :) :) ;)
looks good from here. looking forward watching the boys destroy the opposition in it next season ;D
This kit looks awful!
Claret shirt, sky blue sleeves, badge left hand side - the Olney way forward!
This kit is BRILLIANT there is not one bad point about it and i don't see how you can complain i will deffinatly get one if it was released looking like this, and i know a lot of other people who would buy this terrific kit as well
i thik this kit is kewl. the badge looks good with the kit ;D
this villa kit is the best ever kit,i have never seen a better kit in my 69 year supporting aston villa
villa,VILLA,VILLA
will someone awnser this 4 me is that the actual kit 4 next season
That shirt is mint, best looking shirt i have ever seen. cant wait to see small heath go back down.. 100 years... dickheads
8)one ov da best kits iv seen villa wear in ages lets hope the real thing looks as gd as tht ;D
the badge is not the best >:( >:( >:( >:( the top is nice with the badge on it ;D ;D
omg the shirts mint
the kit is one of the best we av ever had. maybe this one will inspire us all the way to europe and stop off at wembely on the way!!! ;D ;D ;D ;D
That shirt aint the real one just summat that someone wants it to look like an who eva put shit on the villa go shit on ya mom ya fuckin blue nose cunt
the shirt aint the one its gonna be just summat someone wants it to look like and who ever write shit on the villa shit on ya mom you blues nose bastard
I was possibly more excited than most upon learning Villa's new kits were to be made by Nike, as I am a massive AVFC supporter living in Hamilton Ontario Canada. As such, certain clubs' merchandise, such as Villa's, can be hard to come by. Having the Nike swoosh on the chest will guarantee all future kits far easier to find in local shops. That aside, on to my real point. While I do enjoy the 'possible' new shirt displayed above, I would much rather see them use a look similar to what I've attempted to put together here: [img]LINK[/img]([url]LINK[/url]) My apologies for the lack of quality in the image, however I was forced to use Microsoft Paint to create the conceopt (I no longer have a properly functioning PC with a Photoshop program on it). I will quit my rambling now and leave with the hopes of other Villans out there enjoying the ideas behind what I've done. Comments anyone?
Or perhaps something among the likes of this: [img]LINK[/img]([url]LINK[/url])?
Well thanks for all your comments, some very positive responses.
Alot of people wanted the badge back on the left breast so here you go
Incase pic don't show..
LINK
this is the best shirt i have ever seen for villa and i hope they make it. its all looking good for mon and the lads, the shirts brill, the bagde is cool and we will we be in euro next year. [u][/u]
shirt needs to be claret body and blue sleeves thats the villa ! badge is ok needs to be above the breast and the star above the lion let every one know our history when it comes to the european cup (1982)
not bad my mates made it sound crap
c'mon the mighty villians
Nice, but i agree with the majority that the arms need to be blue.
Not sure about the blue blobs.
Glade to see the 32 reds changed to the same style of the website. Not the boring block text like last season.
hey ppl when i first saw the new villa badge i was like omg :o tht is so nasty but as time has gone on i have grew to like it.
i really don't like the slodges of blue on the arms, it wud look better all bein blue.
but as i sed wen i first saw the badge i will still buy tops n stuff cus i am a tru fan even if u dow lyk it if u am a tru fan which i guess u al are u shud still but it an i right?
damian wen will i be able to see the new villa kit on the blog or other websites
soon.
the new shirt will be launched just before the US tour and should go ons ale first week in august
I seriously can't wait until this kit appears in the shops ( hope it does). I never really liked the badge but have now gradually grown to like it, so i hope this is the new villa kit cause ill defo be gettin 1 for nxt season n hpe this can give us momentum to get in 2 europe...... CUM ON U VILLA BOYS!! ;D ;D ;D
great kit
Great looking shirt, but would like to see the other candidates on offer. Anyone know of where the site is?
the kit is sik ;D ;D ;D
nice shirt, the badge is quality, represents a new winning era of AVFC
best looking top since 1994. all we need now is some top quality signings ;D ;D ;D ;D ;D ;D ;D ;D ;D
What can I say, Let hope we have players who has passion for the shirt next season, 5*
this new shirt is fukin arse like
this kit is sick best kit in prem
the new shirt iz sic ya no
its just a shame that gary cahill didnt wear such a bril kit (2 c dat goal agen LINK )
;D ;D ;D ;D i think the new kit looks wicked and im an arsenal fan
real tidy kit bet the away one is even better!
I have the real picture of the new home kit from a inside man, check my myspace page and see!!!!!
Search for James Glover from the uk
yh i kinda like it but the new 1 is much much much much much much better ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D