The new Aston Villa badge

its decent looking badge but aston villa should be put in instead of avfc and the star looks a bit out of place next to the lion

its terrible,theres no claret and blue stripes we need the year we were formed in it!

design is lovely and the avfc is bold and fits well .. the star is even nice but i'd still like to see it out when were in europe again. will be interesting to get the answers to your 2 questions

My first thought when I saw it..... "Oh no, where has the words Aston Villa gone?" As for the star... makes the whole design completely unbalanced. At least the star is white in colour, and therefore, at first glance, slightly unobstrusive.

As a graphic designer i don't like it, but i think they had the new kit in mind, it will stand out well if its an all claret top.
oh Damian how is it possible to display an immage here while leaving a comment?

I personally like the design, but I'm no designer. I've got those questions in as said ... i dont particularly like AVFC as we're not AVFC, we're Aston Villa ... as for the star; if it comes out in European games and goes above the badge, I'll be happy

re. images. no images i'm afraid as i cant control the size if its external and it can break the page ..

The more you look at it, it kind of grows on you, i must say that it wasn't what i was expecting, but its different and thats cool.

its a nice badge. want to see it on a nike shirt. it will be cool but how retro can you go with nike? take the star away and i'd be 100% satisfied!

The reason it is AVFC is that there were too many options in the survey: I believe it was Aston Villa, Aston Villa FC, Aston Villa Football Club or AVFC, so the vote got split between the three others making AVFC the winner. Well, that's my theory anyway!

Well, we all voted for it so if you don't like it in the end, you shouldn't have bothered.
I thought we were going to have a better motto than "prepared".
Still, this new badge is to resemble our prestigious history, and hopefully this badge will be the symbol of more prestige in the years to come.
UTV

I like it, admittedly i would have preferred the words aston villa, but it wouldnt have looked right on THAT badge, if you go on the official site they have a page that explains each of the different parts of the badge, for once something on the official site looks proffesional ;D

It might be tolerable if its on an all claret shirt. Agree with some of you on one thing for sure-we are Aston Villa, not AVFC. It should say so on the crest.

Alternatives flooding in ... the first one is here:

click the URL button below

its awful, im sorry, but it really is, arsenals new badge was modern and in keeping with their moving forward, but this is crap, and avfc is more a graffiti tag than a badge incorporation, aston villa shud definitely be incorporated

I think on a simple Nike shirt the badge will look effective and clean - on a claret background as displayed on the club site it looks good to me. The star works in a heraldic sort of way - but I'm not sure it demonstrates enough ambition. I'm not concerned at the choice of AVFC over Aston Villa - worn on the number nine shirt of David Nugent I can see us liking it.

This really is the worst of two designs, the boring old shield shape and really thin and weak colouring.
This is not what we should be projecting, bring back the old round logo

I really like the design but not putting Aston Villa is a bad call. AVFC seems far too fancy and a fashion label rather than keeping with our proud history.

I sit here at my desk in a graphic design studio waiting with anticipation for the logo that will represent this bright new future for our club. As our new sponsors spend millions of pounds designing and developing a logo and corporate identity to represent their brand around the world, why have we spent £8.50 and given a set of primary school children some felt tip pens. I hope Nike develop a retro shirt for the new kit to match the logo. Remembering the past is one thing...looking like the past is another. Oh and don't get me going on the 'Art Nouveau' prepared font. I would like to know how much has been spent devloping this logo. Keeping the Faith!!!

this really is poor work ... i much prefer the old one to this. they've maybe rushed this and not consulted people on options ..

I don't really like it to be honest. It might be a grower though. We might as well have kept the old badge.

Aston Villa is the best name any sports club ever came up with. It should be on our badge.

I'm curious about the basis of the opinion voiced here and elsewhere that the badge will look good on a claret shirt. The badge has a claret border. That's hardly going to stand out against a claret background now is it?

The lions paws have been rounded and as a result he looks tamed. Not happy with that.

Also don't like the rectangle-with-a-nipple take on the shield shape. I favour a round badge but wouldn't object too strongly to a better shaped shield.

I personally don't favour the star - it's a matter of opinion. Seems like clinging to former glories to me. I'm more concerned with the present and future. We can project ourselves as great by finishing in the top 4 and getting into Europe. You can rely on every pundit and commentator in the land to remind people of 1982 when we qualify for (and every time we play in) the Champions League.

This is not the the badge/crest that'll restore/launch the Aston Villa brand worldwide.

I think the words "cant be faulted" are severly misguided. Especially as you yourself raise 1 one the major faults (the AVFC).

The badge looks terrible. As a statement of intent for a club moving in a dynamic and positive direction, this washed-out, weak crest is pitiful. As someone else points out, Arsenals was modern and in keeping with the clubs direction. But it is also a very useful advertising tool, as it has the "cool factor" on first sight.

As a lifelong Villa fan, I feel cheated that our clubs heritage and ethos have been turned into something that looks like it was done by a child on a computer paint program.


1 - The AVFC should at least be Aston Villa FC, if not Aston Villa Football Club - we're proud of who we are, let's make sure other club and their fans know it

2 - The font for the text is neither modern or traditional, but falls between the two - again a signal of non-intent and frankly a couldn't care less attitude from the designers

3 - The block blue background doesn't work in this design, and is the main reason for it looking so amateur. On the badges of old where they used it with a claret lion, it was a sensible backing to make the lion stand out. With this, the yellow lion fades into the background and can't be considered as a feature of the crest anymore

4 - the star is good in both size and position, but again looks weak against a sky blue background - not a well considered design feature

5 - The shape is basically a rectangle with a curved bottom edge. if what they were trying to acheive was to regain some of the features of the badge that used to grace the old trinity road stand, then they should have looked closer, as that badge carries it's shape throughout.

6 - The whole reasoning behind it from the designers is very weak - the crest shape and block blue background are linked to heraldic theory, which in the day-to-day use of the badge has little or no bearing.

My concerns with this badge are not only the design itself, but the image this will project to potential sponsors, investors and most importantly, potential fans.

As you can see, I am extremely disappointed that we have been given this weak crest for our great club and although people are commenting that it might look good against next seasons shirt, the badge is used in so many other places throughout the business and cannot be seen as just the badge on the shirt. A design such as this that shows no passion, little respect for our history and traditions and a blatant disregard of the positive direction the club is moving in, should be (i hope will be) shunned by fans.

I can only hope that Villa fans find their collective voice and a redesign demanded (as happened at Macclesfield Town not so long ago) to ensure that we can all be proud to wear our shirts, crest included.

at Al Jones

what i meant with 'can't be faulted' was what they've tried to achieve with the design, i.e. the badge shape. for me the star has to go and it has to be aston villa fc .. but, well. we'll just have to wait and see

if you've got options send them in as we're going to publish some alternatives already sent in ... one is absolutely perfect!

agree should have the year we were formed in and aston villa football club on it,first impression very poor

top post by al jones think he has it spot on .

Couldn't have put it better Al Jones, A re-design is the only option surely... GUTTED!

this badge is too vintage nd would only look good on an 80's top where is the modern style we are entering a new era so shouldnt we try and make the badge the same.

I like it. Villa did a survey and the fans that filled it in decided on alot of it and apparently 80% said they want AVFC on it. People are saying they want the star away? What else have we got to remind other teams that we are European cup winners? and i think that the sky blue background would go well with the claret shirt.

o dear o dear o dear, i expected it to be lyk the 82 badge not some joke. NEEDS TO BE RE-DESIGNED!

I think the badge looks cheap, tacky and very plain, i havent spoke to a single fan yet that approves of this design.

that is a step in the wrong direction.

Couldn't agree more with Al Jones, as a few people have said he is spot on, i hope this is sent to the club

I'm very unhappy with the design, my 8 year old niece could draw something better. I hope all the fans who voted for the shield design are happy because the other 37,000 fans probably aren't.

With a badge this plain i hope the shirt is a damn site better!

The white star (a surprise in itself as most stars on shirts commemorating a trophy are gold), looks like an afterthought and was just positioned where it could be fit. It should have been in gold seperate from the badge and placed just above it. I am not a Villa fan, but I am amazed that the claret and blue stripes have been taken away. It looks like the effort of a class of 12 year olds. I am not a designer but I could have knocked something better than that up in about 10 minutes on my laptop. Whoever is responsible for this should be sacked, or at least sued for posing as a designer!

I can honestly say that I've never seen such a woeful piece of design in my life. If you didn't know who the Villa were, you'd think they were a non league team.

The Mail pictured all the former logos in yesterday's edition and it seems that the Lion on the new badge is loosing its fur, has lost weight and is now scrawnier than any of the previous incarnations. It's dreadful, amateaur and it look's like the board entrusted the office junior to knock it out in Word for Windows using images from a box of clip art bought from the pound shop, Brierly Hill.

I'm shocked that a club like Villa with massive aspirations could roll out something so bad. This is the hook that will deliver Villa's brand to its audience and beyond.

this logo is really bad. it looks like a tow year old has designed it. no one i have shown has liked it.

dis badge is a disgrace, the new kit better be good

you ashame me thats the worst badge ever

its quite good but it could be better

I could have made a better design with my ****!!!!

Bloody awful looks like a kids colouring in compitition ! ! !

I wanted a round badge with actually some colours in it not that cheap takky crap ! ! !

Ashamed to wear the shirt next season with that kiddie drawing on it ! ! !

lets hope the shirt and the summer signings are much better hey !

Up the villa ! ! !

dis new badge is rubish who eva designed it shoud be sacked
because they are no designer!i wounder how old they are about 2!!!!

thats to be honest is the worst badge i have ever seen. wheres the graphics?? makes a mockery of villa makes you look the b'ham.
who ever designed it needs shooting.

FTM!

Disgrace makes you look rubbish and useless... aer you trying to be as bad as b'ham??

SAFC FTM!!!

its rubbish >:( >:( >:( >:( >:(

Personally i like the shape of the badge but the inside is a different story. The background should have kept the stripes and the lion needs to look much bolder so it stands out. Like all other European Cup winners, the star should be above and not part of the badge as this makes the star more noticable. Include Aston Villa and 1874 and the shirt would look a little better.
Come on Nike save our team and give us a shirt to be proud of instead of the tacky crest our designers are giving us.

Barry 4 England

This AVFC badge is a total nightmare, 48 hours on and I still can not believe what a disgrace this badge is the name of Aston Villa.

Randy and his management team need to think again. This is not a strong brand image for the club. I am sure Nike will do a great job on the kit but the look will be soured for me and many many Villa Fans across the world by this badge.

What a crying shame this is when we celebrate the team of 82 and are looking forward with hope and optimism for the future of our beloved Aston Villa.

I like this badge to be honest. ;) any way people it shouldn't matter what the badge is.. were still the best team in the world ;D ;D

i hate it. it is crud

>:( OH MY GOSH ! VILLA SHOULD NEVER CHANGE THER BADGE ! VILLA IS A FAB TEAM ND THAT BADGE HAS BEEN GOING DOWN IN HISTORY ! ALL PUT 666 IN YOUR COMENT IF YOU WANT THE BADGE TO STAY THE SAME !!!!!!! VILLA !

its not as bad as everybody is making out. I personally quite like it but i wouldve liked the circle shape. it dont matter anyway u shud back your team wateva the badge is

I LIKEIT BUT I PREFERED THE LAST ONE

>:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:( >:(

this badge is the worst badge ever
avfc have wasted 2m on a rubbish badge

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i think the new badge is crap
we should have kept the old 1 if you ask me

i think that the new villa badge is mint ;D ;D.at the end of the day its not the badge its the team that counts :) :)

THIS BADGE IS THE WORST I HAVE EVER SEEN WE SHULD OF KEPT THE OLD 1
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lav it lav it lav it lav it lav it we lav it lav it lav it lav it lav it lav it!! ;D ;D ;D ;D

Please please please if someone in Mr Lerners so called amasing backround staff reads this site , do something about this mockery before the new season kicks off. I have to say i never liked our last crest with the striped shield and cartoon lion. I think it said alot about our team over the last few years. As a boy growing up i'd dream of kissing the crest infront of the holte and that crest to me was pure perfection. ASTON VILLA FC on a round badge with a fierce gold lion rampant. Is it just me or has it been lost on the designers of this current muck that the simplest way to honour our 82 heros is by using the very crest that lead us to victory instead of trying to use some crap that means nothing to us with a star. What a chance to make us proud to wear the villa jersey again missed. Was anybody else as pissed as i was when Chelsea used our design??? THERE SHOULD ONLY BE ONE ENGLISH TEAM RAMPANT OVER EUROPE. They had no history of their own so they just robbed crest of the team with the most.

its kk :D but it would be better with more claret i prefer the other 1

Come on - it will look sweet when its all embroided. What a wicked badge - love it.

come on villa fans this is a start to anew villa. the best manager we can hv i very honist chairmen new bage new sponsor. this seasson is going to be a repeat of 82 COME ON THE VILLA

i agree with brian dunne (previous comment).we should go back to the old circe badge of 82.even if chelsea have stolen the ide.it'll look better on our new nike shirt. and then when my friends, who support the baggies and blues see my shirt i could explain that it is the badge from 82, when we beat bayern 2-1...and then rub it in their faces.

ps anyone hear about the uefa fairplay league thing.it means that if tottenham automatically qualify for uefa then villa will get a place because we are 2nd in this fairplay league

elooooo me and my lil bro jack.....love aston villa its our fav but we r confused about the new badge we think we sould hav a good badge for a good team and personly we think its a bit plan n we would lik a new 1 or the old 1 bak xxx

this badge is apsolutly crap no affence but the old one is betta lol[i][/i] ;D :-*

i agree, it should have the words 'Aston Villa' and the star above the badge.Otherwise its okay.

absolutley horrible its not the 1970's or 1980's
wat will the shirt look like all the opposition will be scared of it

it looks alrite to be fair but it depends wat the kit will look like, cus they wud have to match aswell ;D up the VILLA ;D

A song that should be sung when the Scum come to town again... To the tune of "wonderful world"
I see white and blue
Saint Andrews too
Their trophy room
and Stevie Bruce
And I think to myself...
WE SH*T ON THE BLUES!!

its alright but i was expecting better and it does look like a classic old badge bit dissapointed >:( :( VILLA ALL THA WAYYYYYYY!!!!!!!!!!!!!!!!!

im villa till i die, im villa till i die, i no i am, im sure i am im villa till i die!!!!! come on da villa woop woop i fink da new badge is phat but i do lv da old 1 ;D :P

i dont think the badge matters its the player in the shirt that counts.up the villa

I don't mind the star (although it is a bit stupid considering most of the other English teams don't put their European stars on,common could you see Nottingham Forrest with stars on their shirts), but the badge needs to be destroyed, it's an insult to real Villa fans, they've just Americanised it to make Mr. Lerner feel more at home. Want my advice, go buy a hummer and eat McDonalds three times a day, maybe that will help you feel more at home Randy.

I voted for round badge, the shield looks s**t!!!

Im a massive villa fan but i really think the new badge looks a bit boring and dull

you all call ya self villa fans an ya sayin about the badge it may not be the best but next season we have to get behind the team so we win more matches and beat the scum dont drop the heads were good europe next season cum on you villa boys

As a designer my self I appreciate how many must feel about the simplicity of our new crest, however, I can imagine how much time and effort has gone into this.
They don't just do one badge and say here you got your having this. There would have been countless hours spent comig up with various design and routes. These will have been shown to a comittee of yes men, who would not have agreed on one single idea for weeks on end, then after a long time would ask for some more ideas to be presented.
This is why such a simple, and I think effective, design has got through a gauntlet of obsticles and is our new emblem. Lets not be another comittee disagreeing and bickering with each other. Lets be the fans we are, and help the lads make our crest the the newest
to lift the title!!!

;)hi guys ;)i think the old badge looks bettter! the new one looks a bit dodgy! ;D i still support the best team going though! even though the badge is tacky!! ;D

Hav 2 agree wiv wat seems like majority...old 82 badge was da best, but whatever badge da best football team in da world uses our kit will always b betta than that blue n white sh*te down da road. COME ON YOU LIONS!!!

all you sadacts arguin ova badges? lyk the kit evn matters, the lads need r support this season n u care mor bwt a badge? r u evn villa fans ffs!

Its not the badge badge we've and yeah at first i did screw my nose up at it but it's actually grown on me.

But like the badge matters guys ffs ! badge means f*ckall we gotta get behind our team the upcoming season and sing our hearts out for the lads ! COME ON VILLA!! ;D

i like the new badge its a change so maybe with a new manager and new chairman maybe in about a couple of years villa will be back as we was 15 years ago but what happened since then so with these changes who knows whats going to happen

I like it, i dont like fancy shit. Just plain and simple. Star to remind us where we shud be, and prepared is wat they shud be b4 every game. very good

I think the old crest is better. Yellow on light blue background. Can barely see the lion. Lions needs an outline of claret to make it stand out.

Was going to get the old crest tattoo on me, still will. Won't get the new one.....

its wel gud n so the kit :) ;) :D ;D 8) :P :-*

I'm a graphic designer of some 25 years standing and a passionate Villa fan all my life. I couldn't believe the new badge when I saw it and how poor and weak it is. I can only echo some of the comments above: Where are the crucial words 'Aston Villa'? This is the most stratling omission. Where is the claret - disappearing against the dominant blue (surely they should be given equal weight)? The star? Just meaningless - unless explained, which is a signifier of bad design as a logo shouldn't need explaining. The typefaces used are weak and way out of date, nothing modern about them at all. There is nothing to commend this design. And, sadly, I feel a great opportunity lost. On top of all this I gather the whole debacle cost a huge amount of money too. Does anyone know how much?
Oh, and as aside, the scarf produced and given away last match of last season is abysmal too.
I just wish I'd beeen given the chance to have designed the new badge and the scarf. And I would have gladly done them for nothing!
UP THE VILLA! FOREVER!

chelsea are the best aston villa are crap

come on avfc we can make it to europe the logo is great nothing wrong with it perfect

west brom are stayin up, u are shit boing boing, we did it before we will do it agen

I LOVE WEST BROM I H8 VILLA I GO TO VILLA PARK TO WATCH THE SHIT IF U WANT TO LAMP ME I SIT LOWER NORTH SEET 120 ROW L Block E

We are creating a new perfume brand for Aston Villa fans. Anyone like to participate in the project, give us their ideas, thoughts. The perfume label is open to design. email us at: dermott@perfume.ie

the new badge is amazing but I want to know who designed the first ever kit and badge, so if you know please tell me on this plog.

hi, i want to know how designed the first villa kit as well so please tell me.