David Beckham- Hollywood Way
Saturday, 14 July 07, 09:15 AM · Comments(1)
How to promote an unpopular sport, step by step, by the Los Angeles Galaxy. You got to hand it to the Los Angeles Galaxy. They sure know how to rock the world, literally. So how do you do
it?
Step 1: Location! Location! Location! Hollywood is the only place to bring the Beckhams to, money, spotlight, cellebrities. We'll get to that later.
Step 2: Find your man. Find the most famous soccer player in the world, who is also good at what he does, meaning a real fighter on the pitch with natural talent and proven
experience.
Step 3: Open your pockets.When Real Madrid bought David Beckham from Manchester United they paid $33 million Euro for him. It took them only six months to cover this expense. So
when the Galaxy pay him $250 millions for five years, they know what they are doing.
Step Four: Cherchez La Femme. One of the most important steps of all. You can love or hate Victoria Beckham, but she is an icon. You must not ignore her and her every caprice.
Actually, she is the one you have to talk to even before you talk to David Beckham himself. I mean, it's quit obvious who call the shots right? So how do you do it? First you hook her up with
the hottest and most paparazzi-stalked couple around, and if Brangelina are not around Tom and Katie Cruise will do just fine. Then you put her in the spotlight. But remember it has to be in the
middle of the spotlight. You make an NBC Victoria Beckham- Coming to America special, you put her in the Morning show, The Tonight Show, The Whatever show, and she is happy. And if
Victoria is happy, everybody is happy.
The Fifth and last step is the introduction: I have seen many soccer players being introduced to the public by their new clubs. But I have to admit, I have never seen something
like what I saw at the Home Depot Center, home of the Los Angeles Galaxy. It was as if David Beckham was getting a lifetime achievement award for something he hasn't really done yet. Amazing.
And even before King David even touched a soccer ball in America, marketing wise, he already does to soccer what his idol Michael Jordan (That's why he is wearing the number 23, not because of
the Jim Carrey movie...) did to Basketball. Now everyone in America knows what the rest of the world knows for years, Who is David Beckham.
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Amaldo
Boston, US
The hard life of a Soccer (football) fan in the US.
1 Comments · Add yours
Come on, now. The only 2 reasons why the Galaxy brought Beckham to the US, is 1=so he could get more people to love the sport (like Pele in 77, but Pele had a HUGE affect and Becks won't match that).
And 2=to send in some good crosses and give some good free-kicks. The MLS is WAY DIFFERENT than the Spanish Primera and the EPL. I think, Becks won't last more than 3 seasons.