Thursday, 10 May 07, 04:55 AM
Adriano Galliani è un sentimentale o un uomo di marketing? Vuole veramente premiare chi da anni segue il Milan, oppure ha capito che la fidelizzazione del
tifoso può essere il futuro del calcio? "Sto cercando di fare una cosa romantica, di portare ad Atene gli abbonati del Milan alle partite di campionato -ha detto l'ad del Milan- Qualcuno mi
attacca, ma io cerco di interpretare lo spirito dei tifosi milanisti"
Le dichiarazioni di Galliani hanno spaccato in due la tifoseria milanista, certo è importante premiare chi si impegna per tutta la stagione magari da anni, ma
non tutti i non abbonati sono più tifosi più "tiepidi": la distanza da Milano (il Milan ha tifosi ovunque) e i prezzi possono indurre molti appassionati a non prendere un impegno così a lungo
termine.
Io capisco i tifosi arrabbiati con Galliani, ma penso che dal punto di vista della società sia giusto tentare di fidelizzare il proprio tifoso. Piuttosto, non
avrei usato le parole di Galliani e avrei cercato di "conquistarmi" gli abbonati in altro modo. Non dando loro l'esclusiva, non escludendo chi abbonato non è, ci sono tanti modi per farlo. Sei
abbonato, vuoi andare ad Atene? Ti spediamo il biglietto a casa, per esempio. Non dovrai farti ore di coda per prendere un biglietto. Questa può essere un'agevolazione, ma certo inimicarsi li resto
della tifoseria pare troppo.
Del resto, in Inghilterra hanno trovato il modo di avere gli stadi pieni quasi sempre, che si tratti di Man U-Chelsea o di Liverpool-Watford. Ma lì, spostati i
problemi del teppismo e dell'hooliganismo lontano dallo stadio, hanno reso l'esperienza di andare allo stadio qualcosa di diverso, di "magico". Purtroppo, lì i prezzi sono in crescita e lo
spettacolo è sempre più qualcosa per ricchi manager e non per giovani tifosi.
Voi che ne pensate? Dite la vostra su Ole!Ole!
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Gabriele
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Saturday, 03 February 07, 07:56 AM
Challenge is the key word of first Ronaldo's press conference. The Brazilian said this word for many and many times during his first press conference today, noon CET, at Hotel Executive in Milan. More than 100 journalists, alongside of Ronaldo AC Milan CEO, Adriano Galliani. The manager starts the conference with a short statement: “Everybody knows who is Ronaldo, and this transfer has just technical reasons, in spite of the media impact of the player. We wanted him already in August, on day 24th we understood that there were no requirements, but we said goodbye, it wasn’t a farewell”
Then, the question time starts, here below some questions and answers.
J: The Arabs had a big mass of money for you, why did you choose Milan?
R: This is my life’s most important challenge, a sport challenge for which I refused a lot of money. I had offers from Saudi Arabia and from the US, I could stay in Madrid but I want to show againt to the whole world that I’m not over, I have a great enthusiasm.
J: Any doubt in choosing AC Milan, after your 5 years at Inter?
R: No doubts, I have had a beautiful history at Inter but now there’s a new challenge to face (again, we say) and I’m very happy, I have accepted immediately. There’s been some troubles in the negotiation, but since first Milan approach I decided to accept their offer.
J: You will see many changes here, what do you expect outside the ground, especially Inter fans?
R: Surely I’d like that people that were with me and now are on the other side of the barricades demonstrate respect for me. My history at Inter, again, was so beautiful, but it’s gone awry, I’ve been sent away, almost obliged by the coach (Cuper). I’m in Milan once again and I am very happy.
J: Did you think of Moratti and what he should have said?
R: No, everybody chooses his own road, I hope to do right for all these people that welcomed me in a very good way. I wish Moratti good luck, but I stay on my road.
J: A couple of weeks ago, Arrigo Sacchi in an interview said very bad words about you: “Ronaldo is a player that hates rules and don’t train as he should.
R: I have respect for rules, always trained and done what they told me to do. I don’t understand his statements but everybody is free to say what he wants. I have won a lot, nobody never gave me anything, I made it with a lot of sacrifices
J: A lot has been said and written, about the fact that you’re not like before and you don’t have enthusiasm
R: I have already said this, just being here is a big thrust, I refused many opportunities, but I want to show I’m still here, don’t matter about money
J: Materazzi invited Inter fans to go light with you
R: I’m not interested in what they think on the other side
J: Did you speak to Berlusconi? And what is your personal idea about Milan?
R: I talked to him, he gave me his warm welcome, I’m happy about this. Well, the game vs. Roma went wrong, but I’m sure things are getting better
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Gabriele
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On Wambach-Boxx-Lilly, and the US go to the semi-final!