Villa sponsorship deal warms the heart
Friday, 04 July 08, 07:26 PM
Premier League club Aston Villa recently announced a sponsorship deal for the 2008/2009 season. The deal is with local children's hospice Acorns and Villa will carry the charity's logo for free this season.
AVFC has had a relationship with Acorns since 2006 and offered the shirt sponsorship after being informed that Acorns needed to care for 1,000 more children. In making the deal Villa have passed up a rumored £2 million offer from an internet gaming company.
Club owner Randy Lerner and manager Martin O'Neill have been instumental in the club's relationship with Acorns and have expressed their pride over the sponsorship arrangment.
The deal certainly deserves praise at a time when clubs are known to pinch every penny. Villa, like Barcelona's deal with UNICEF, have shown that there are more important things than money and deserve a round of applause for their efforts.
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