Beverly Hills, Calif. -- 27 August 2008 -- OleOle, the worldwide leading social media site for football fans, announced the acquisition and integration of AVFC Blog, increasing its growing list of UK football blogs by another market-leading blog. AVFC Blog, the popular fan-site on Birmingham’s Aston Villa, brings supporters everything Aston Villa and more.

The extensive blog features news and opinion on the Premier League club from Birmingham alongside with match previews, match reports, and latest transfer gossip. AVFC Blog is the largest Aston Villa destination on the web with over 200,000 monthly visits, nearly twice as many as the official Aston Villa site. The Villa bloggers don’t miss an opportunity to keep the club’s followers informed on all the news and rumours from Villa Park. In addition, die hard Villa supporters can discuss their favourite team’s performance in the integrated forum, easily accessible from the AVFC blog’s homepage.

Like other fan-site owners, who already moved their blogs to OleOle with great success, the AVFC bloggers are embracing the opportunity to share original content and breaking news with a much greater audience on OleOle’s innovative global football platform than they otherwise could with their independent blog. Following the footsteps of top blogs like Arseblog, Chelseablog or Harry Hotspur, AVFC Blog is taking advantage of joining OleOle’s rapidly growing social media site at a critical time. OleOle is continuously stocking up with more content to be able to serve its escalating global readership in time of the commencing 2008/2009 football season.

As with all site owners, who have moved their blogs and communities to OleOle, the AVFC bloggers continue to remain independent and in complete creative control. OleOle is 100% user-generated and completely user-moderated. AVFC Blog is one out of nine sites OleOle has acquired to date in Europe, and OleOle plans to continue adding top blogs, forums and fan communities to the global site.

OleOle's shop features official football shirts and kits from the Barclays Premier League and European clubs

Beverly Hills, Calif. -- 27 August 2008 -- OleOle, the worldwide leading social media site for football fans, today opened its own private label online football shop. Fans are now only a click away from accessing all the latest official football shirts and kits from the English Premier League, SPL and their favourite European clubs. Online customers can also choose from national kits with full official personalisation as well as training gear and souvenirs. Whether football fans prefer home shirts, away shirts, training ranges, a full football kit or just a pair of football boots – the OleOle shop offers everyone’s preferred football merchandise including men’s, women’s and kids’ styles.

OleOle’s football shop has been integrated into OleOle’s social media site providing users and visitors to www.oleole.com easy access to a wide spectrum of football items and leading sports brands. Unlike other online sports stores, OleOle’s football shop is embedded in OleOle’s social media site allowing fans to conveniently enter the store from any OleOle page. After they have checked out their items, fans can easily navigate back to their favourite football blog, player or live scores page on OleOle.

OleOle’s own private label online football shop features:

• Official football shirts & kits from the EPL, SPL, European clubs, and national kits
• Home, away & training ranges with adult and kids styles at competitive prices
• Purchase options in three currencies including British Pound, US Dollar and Euro
• Highest customer care
• 100% secure shopping