Beverly Hills, Calif. -- 27 August 2008 -- OleOle, the worldwide leading social media site for football fans, announced the acquisition and integration of AVFC Blog, increasing its growing list of UK football blogs by another market-leading blog. AVFC Blog, the popular fan-site on Birmingham’s Aston Villa, brings supporters everything Aston Villa and more.

The extensive blog features news and opinion on the Premier League club from Birmingham alongside with match previews, match reports, and latest transfer gossip. AVFC Blog is the largest Aston Villa destination on the web with over 200,000 monthly visits, nearly twice as many as the official Aston Villa site. The Villa bloggers don’t miss an opportunity to keep the club’s followers informed on all the news and rumours from Villa Park. In addition, die hard Villa supporters can discuss their favourite team’s performance in the integrated forum, easily accessible from the AVFC blog’s homepage.

Like other fan-site owners, who already moved their blogs to OleOle with great success, the AVFC bloggers are embracing the opportunity to share original content and breaking news with a much greater audience on OleOle’s innovative global football platform than they otherwise could with their independent blog. Following the footsteps of top blogs like Arseblog, Chelseablog or Harry Hotspur, AVFC Blog is taking advantage of joining OleOle’s rapidly growing social media site at a critical time. OleOle is continuously stocking up with more content to be able to serve its escalating global readership in time of the commencing 2008/2009 football season.

As with all site owners, who have moved their blogs and communities to OleOle, the AVFC bloggers continue to remain independent and in complete creative control. OleOle is 100% user-generated and completely user-moderated. AVFC Blog is one out of nine sites OleOle has acquired to date in Europe, and OleOle plans to continue adding top blogs, forums and fan communities to the global site.

OleOle is adding real-time, interactive live blogging to enable football fans to pick sides as they interact around match reports – from their computer and from the stadium

ZURICH, Switzerland -- 5 June 2008 -- OleOle, the worldwide leading social media site for football fans, today announced that it has added an interactive MatchCentre to its global football platform in time for EURO 2008 in Austria and Switzerland. Football fans can visit the OleOle MatchCentre before matches to get pre-game commentary and squad details, and during matches for real-time play by play and stats, live blogging, match photos and videos, and “smack talk” discussions with fans of rival teams. After the game they can access post-match commentary, pictures and videos taken at the match by fans, and a “Eurocast” podcast that includes fan critique and commentary called-in right from the stadium.

Football is a global sport but the most visited website generally publishes “unbiased” information based on official news and written by reporters trying to remain neutral. Fans don’t want neutrality; they want the real, unfiltered news about their teams and the bias that goes along with it. OleOle’s MatchCentre uses the same interactive approach found on the rest of the site and makes static live match reports and football scores obsolete. It provides a unique online experience in 10 languages for fans and the same kind of banter and insight found at the stadium or pub.

MatchCentre highlights OleOle’s new Live Blog function which enables minute by minute match commentary, insight and documentation of plays from a blogger’s perspective. Live Blogging has an interface tailored to entering in match plays quickly and efficiently, in a time-based match structure that includes penalties, goals, and substitutions. Bloggers type in a comment, submit, and their screen refreshes via AJAX technology, and the match blog is immediately refreshed for viewers. Fans can quickly flip back and forth between multiple live blogs to read opposing views and different opinions on the same play.

MatchCentre enables users to show their colours and change their screen display by selecting one of the teams, and they can pick live commentary from the bloggers who support their side and correspond with them directly. Fans can also discuss the match with other supporters through the stream-of-thought SmackTalk widget, a real-time comment system that enables fans to actively participate in and shape the discussion.

The Arseblogger, creator of Arseblog, OleOle’s recently acquired award-winning weblog on Arsenal FC, will also produce an exclusive, fan-driven EURO 2008 report as a podcast – the Eurocast - at the end of each game day. Fans can call in live from the stadium while watching a match and comment on anything – the crowd, team line-ups, and questionable reffing decisions. The Eurocast will feature selected fan messages along with insightful match commentary and will be available to download from OleOle’s MatchCentre and from Apple iTunes. Local call-in phone numbers are:

• UK +44 (20) 7193 6971
• Switzerland +41 (44) 586 62 08

“We see football supporters across geographies and languages looking for ways to interact around live matches other than just following the score. OleOle’s MatchCentre is the first technology that gives every fan the opportunity to become a global reporter or commentator,” said Doug Knittle, CEO and founder of OleOle. “Football news sites just don’t give passionate football fans what they’re looking for – the ability to drive the conversation about their team. MatchCentre is another innovative way OleOle is putting football into the hands of the fans through social media.”

About OleOle
OleOle is the worldwide leading social media site for football fans. Fans around the world need a site that publishes news and information independent from the traditional media, leagues, clubs or organizations who deliver their own content. OleOle’s multi-lingual site enables football fans to connect with each other in an environment that has 100% fan-driven content - blogs, fan clubs, articles, news, podcasts, photos, videos, football scores, stats, and history. Using social media technologies, football supporters can write, contribute, share, rate and vote on multimedia content in 10 languages. Founded in 2006, OleOle is a privately-held international company with headquarters in Beverly Hills, California and offices in New Zealand as well as across Europe and South America. For more information visit: www.oleole.com

The popular football blog and forum is extending its reach on OleOle’s ground-breaking global football platform

LOS ANGELES and DUBLIN, IRELAND -- 19 May, 2008 – OleOle, the provider of the world’s largest social media platform for football, today announced that it has acquired and integrated Arseblog, the award-winning website focused on the Arsenal FC. Readers can now find Arseblog’s daily posts, breaking news, exclusive features, interviews and podcasts (known as Arsecasts) on OleOle.com.

Founded over 6 years ago, Arseblog has become famous for it's unique brand of football blogging and the hundreds and hundreds of comments (arses) it receives every day from avid Arsenal fans and loyal readers. By moving to OleOle, the Arseblogger is expanding opportunities for his readers to participate even more in the discussions around Arsenal – through forums and comments and also by submitting their own Arsenal news, rumours, photos and videos.

OleOle is a global social media site dedicated to football and football only, and now Arseblog readers, along with fans of any other professional football team, can create conversations without geographic or language barriers - unlike on any other place on the internet today.

“We are delighted that Arseblog has decided to move to the OleOle blogging platform, and we offer even more options for its dedicated readers and Arsenal supporters,” said Doug Knittle, OleOle’s founder and CEO. “This is the first of what we know will be many passionate football bloggers moving their blogs to OleOle. This acquisition confirms that OleOle is really the premier place for anyone writing about football - regardless of their team, player or league affiliation.”

“What this merger does is allow Arseblog to become part of something I think will be really huge,” said the Arseblogger. “It allows Arsenal fans to get in on the ground floor on a site which promises to be a fantastic resource and lots of fun. It will also allow Arseblog to develop and provide even more Arsey goodness to Arsenal fans from all over the world.”

About Arseblog
Started in February 2002, Arseblog (arseblog.oleole.com) is the largest and longest running most popular website for commentary on the Arsenal Football Club, providing readers with a daily posts, columns and news as well as a platform to discuss all things Arsenal. The blog is the recipient of numerous rewards, including the Irish Web and Blog Award’s “Best Sport & Recreation Blog” in 2008, and a Weblog Award (Bloggie) in 2007 for the “Best Sports Weblog” in the world - beating notable rivals such as Gawker Media's 'Deadspin' site. Arseblog is one of the most popular independent blogs about football anywhere, and is noted for the hundreds of comments (arses) that are submitted by readers after each new post. The Arseblog podcast (The Arsecast) is one of the most popular football podcasts on iTunes and has featured interviews with guests such as Arsenal chairman Peter Hill-Wood, ex-players Perry Groves, Peter Marinello, Bob Wilson and Danny Karbasiyoon, plus 80s pop stars Wang Chung.

About OleOle
OleOle (www.oleole.com) is the worldwide leading social media site for football fans. Fans around the world need a site that enables news and information that is independent of the traditional media, leagues, clubs or organizations who deliver their own content. OleOle’s multi-lingual site enables football fans to connect with each other in an environment that has 100% fan-driven content - blogs, fan clubs, articles, news, podcasts, photos, videos, stats, and history. With access to today’s leading social media technologies, football supporters can write, contribute, share, rate and vote on multimedia content in 10 languages. Founded in 2006, OleOle is a privately-held international company with headquarters in Beverly Hills, California and offices in New Zealand as well as across Europe and South America.