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Soccer Attendance in the United States to Pass Basketball and Hockey in 2009

Tuesday, 14 October 08, 10:45 PM · Comments (18)

Much to the shagrin of anti-soccer “journalists” with strange goatees, all the signs point to Major League Soccer over-taking the NBA and possibly NHL in attendance figures by next year. Stats since 2006 show the MLS inching closer to numbers put up by professional Basketball and Hockey, which by next year could plant them third behind Major League Baseball and the National Football League domestically.

This figure doesn't include events like NASCAR, but who are we kidding? A bunch of rednecks driving around in circles for three hours inhaling gas fumes isn't a sport.

Three factors look to cause soccer's rise including the sport's overall growth and the economic recession. The biggest impact however will most likely be the addition of the newest MLS franchise the Seattle Sounders FC.

MLS attendance this year has has averaged 16,222 fans per game nearing the NBA average of 17,393 and the NHL average 17,305. This figure doesn't take into account the fact that MLS has yet to play out their final two weeks of the season, which generally see an upswing in attendance as the playoff picture heats up. The league is on track to pass last year's attendance total by this Sunday.

The economy will also have an effect on fan attendance. You can't turn around without being reminded of the recent recession in the United States and with tickets to NBA and NHL games, often costing in the hundreds, sometimes thousands of dollars, it wont be long before the financial impact hits fans. Although the NHL isn't quite as pricey as the NBA, their average ticket is still over $40, nearly twice as much as the MLS average of $22.

In fact if you want an instructional DVD on how to alienate fans and lose revenue look into commissioning the NBA, whose exorbitantly high ticket prices and consistent relocation of franchises have seen attendance remain stagnant since 1995, despite the addition of three new teams. Since 1998 viewership of the NBA Finals has dropped by over 50% and just recently the league announced it was laying off employees due to economic cut-backs.

Those two factors combined should make stats between the leagues close next year, but what will put the MLS over the top?

Following this year's relocation of the Seattle Sonics to Oklahoma City, which at best was immoral and at worst illegal, it might just be that same city and Seattle's newest professional sports team, the Seattle Sounders FC, who push soccer ahead of basketball and hockey.

After seeing their beloved NBA franchise snatched from their hands, the Seahawks eliminate themselves from playoff contention 5 games into the season and the drowning Mariners become the first Baseball team in history to have a 100 million dollar pay roll and lose 100 games, Seattle's bitter fans (and rightfully so) are hungry for a winner.

Sounders FC have already sold over 18,000 season tickets ahead of their April 2009 debut and look to rival the Los Angeles Galaxy for the league's highest attendance. That figure is already above the NBA and NHL averages and can only increase in the six remaining months left before the season begins.

Here are some more MLS attendance facts:

  • The top 5 MLS teams together averaged higher attendance than 85% of the NBA and every NHL team but the Montreal Canadians.
  • This year the Los Angeles Galaxy averaged higher attendance than every team in the NBA, NHL and 7 Major League Baseball franchises.
  • The highest attendance for an MLS game so far this year was 54,045 when FC Dallas faced New England in June.
  • In Los Angeles, Toronto and Washingon DC MLS teams outdraw both their NBA and NHL counterparts.

MLS stats from MLSnet.com. NBA, MLB & NHL stats from ESPN.com. Projections based on MLS rate of growth between 1998-2008 and 2009 season ticket sales.


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Posted by wheredidtheclashgo | Comments (18)

18 Comments · Add yours

Stu_man_18
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Stu_man_18 Wrote: | 23.23MST | Oct 14, 2008

i pray that this will happen, it has been a dream

GoSounders.com
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GoSounders.com Wrote: | 08.24MST | Oct 15, 2008

VERY interesting read. Love the facts.

aggiefan6
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aggiefan6 Wrote: | 14.46MST | Nov 2, 2008

Interesting, but I don't think you took into account the fact that there are many many more basketball games than soccer games. I don't know the figures, but the fact that if basketball only had 40 games instead of the 80 or so that they have now, I don't think the MLS would be close to reaching them. I do think that the MLS will pass the NHL as it is a dying league, and this is good news for the MLS that ticket sales are up, but I don't think the picture that you have painted is entirely accurate.

Sons of Ben Davey
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Sons of Ben Davey Wrote: | 08.08MST | Mar 5, 2009

Why is it necessary to attack NASCAR in this article? So unnecessary in the context. I love soccer and this is a great read but that line annoyed the hell out of me.

todd.
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todd. Wrote: | 17.47MST | Mar 5, 2009

Can you tell me where you got your statistics? This is very important information for cities looking to bring MLS to their fans.

Sources please!

wheredidtheclashgo
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wheredidtheclashgo Wrote: | 19.18MST | Mar 5, 2009

The 16,222 2008 MLS average was a projection that I said would and did increase because the season was still in progress. The final tally was 16,460.

All MLS averages came from the official MLS site.
LINK

The NBA, MLB & NHL averages came from ESPN.
LINK
LINK
LINK

The 2009 projected MLS total was based on the leagues average rate of growth (15.008%) over the past 10 years and then including the leagues new team the Seattle Sounders who back in November had already sold 18,000 season tickets. That total is now over 20,000.
LINK

RedStateJim
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RedStateJim Wrote: | 10.22MST | Mar 6, 2009

Soccer is looking better and better. I love it! Some factors to consider though...total ticket revenue for the leagues, TV revenue and TV ratings. MLS is way behind in these categories and those have to improve in order to become the 3rd or 4th sport in the US of A.

I suppose any motorized competition is not a sport? I have driven around Daytona at 160mph by myself and can't imagine what it takes to do it at 200mph with cars all around, my life in my hands and doing it for 4 hours. It is far more difficult than this writer knows or understands. As for the redneck comment, go to a race talk to those folks and you will find a very highly educated unpretentious group of people. Do soccer fans want to be known for talking down to others as we have been talked down to.

StatsCanLie
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StatsCanLie Wrote: | 11.20MST | Mar 7, 2009

How accurate are these statistics is the best question. How often have you watched games (of any sport) where the reported attendance just can not be correct? Sadly, MLS (and MLB) seem to be the main culprits in this over-inflation. So, while this comparison sounds great for fans of MLS, I feel that the numbers do not meet reality. Is MLS attendance going up? I think so, but are the numbers as rosey as MLS announces, not a chance in hell.

Builder Boy Bob
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Builder Boy Bob Wrote: | 13.07MST | Mar 7, 2009

The NHL is probably even worse than the MLS. They had their strike a few years ago and have been fudging their numbers ever since they started losing sponsors and being broadcast on OLN.

LINK

Nick
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Nick Wrote: | 17.53MST | Mar 18, 2009

Nice... basic statistics (that are likely wrong... I'm sorry, but the MLS "makes up" more fans than the NHL) that are skewed in favor of one side.
I'll provide an analogy to your argument (just to show how absurd it seems... and how it lacks in so many other more important statistics):
In auto accidents that result in death, you're likely only going to see one or two deaths in the crash. In plane crashes that result in death, you're likely going to see more than 5 deaths, sometimes dozens, and sometimes well over one hundred deaths. Hence, that must mean that planes are more dangerous!

... Do you see that you COULD present the argument that way, and you might find a few intellectually lazy people to say "wow, good job!" But if you sit and think about it, you'd probably notice how the argument is presented in a way that limits the important facts.

Oh, I'm not a NASCAR fan, but I thought that was a rather arrogant comment. Of course, I shouldn't have expected anything else.

Rockets tickets
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Rockets tickets Wrote: | 02.45MST | May 8, 2009

I have noticed many changes in your blog and they are like improvements for you.

Garry
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Garry Wrote: | 11.12MST | Aug 5, 2009

Pretty poor reporting even for a hack blogger.... average attendance can only be comparable with a league that has the same schedule.... compare yourself to the NFL with weekly games would be more accurate..... MLS would not be too rosey at that point.......

NHL: 17,303 x 82 games x 30 teams
NBA: 17,393 x 82 games x 32 teams
MLS: 16,222 x 36 games x 15 teams
NFL: 80,000 x 18 games x 32 teams
MLB: 30,000 x 162 games x 30 teams

You can do the math....

MLS isn't even on the radar despite your pipe dreams.... try comparing MLS with Arena Football to get a better idea of where it actually sits.... it's just a matter of time before the MLS is a footnote in the failed attempts of soccer in the US.

How is that for stats!

wheredidtheclashgo
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wheredidtheclashgo Wrote: | 13.28MST | Aug 5, 2009

Garry I love your math... except for the fact that you've doubled the amount of games for each league by counting total games (home and away) and ignoring the fact teams play each other. You can't count a game of Team A vs. Team B, once for Team A and then a second time for Team B.

The MLS stats don't even include US open cup games or exhibitions matches like the sold out one I'm attending tonight at Qwest Field (attendance probably around 67,000) or this past Sunday where over 93,137 packed into the Rose Bowl.

By the way NFL's average attendance in 2008 was 68,241 (about 12,000 below your imaginary number of 80,000) and NFL teams play 16 games (not 18). ...also the NBA only has 30 teams.

But math is your strong suit right?

james g. blackstock
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james g. blackstock Wrote: | 17.27MST | Sep 18, 2009

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz....

gfelton
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gfelton Wrote: | 10.17MST | Sep 24, 2009

James g. blackstock Wrote:zzzzzzzzzzzzzzzzzzzzzzzzzzzzz. Must have been talking about NFL Or NBA. God if I could have all the time back I spent watching that crap.

NFL: butts in the air for five minutes then they move into action and the play is: up the middle. Then they pull out a stick and measure the distance..Please just shoot me. Soccer Rolls! Wait tell Vancouver White Caps and Portland Joins... then talk attendance.

thomas
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thomas Wrote: | 17.21MST | Oct 16, 2009

Attendance is only one measure of the sports status.

While soccer attendance is growing in MLS, this is also reflected throughout the US soccer pyramid and in media sales.

As noted above soccer has the added bonus of multiple competitions - not just US Open Cup, but also national team games, Concacaf CL and friendlies.

Measuring the growth rate of the US soccer industry is difficult but adding together all these factors it is closer to trend growth of 22%. Any business would love those numbers!

But overall income levels have even greater potential for growth because of ticketing prices - as teams increasingly build the soccer specific infrastructure revenues the industry gains more control over other revenue streams too (naming rights, parking concessions etc).

For example when RSL moved into its new stadium team revenues increased three-fold overnight.

And as expansion continues apace soccers economic base is broadening bringing with it more stability.

Furthermore the multi-divisional model utilized in other countries offers a means to avoid creating an artificial saturation point as a growth limiter. So the prospects for maintaining overall year-on-year growth rates are almost endless and you can expect double digit growth to continue for at least the next decade!

The final benefit of a truly global game comes with global competition. Every four years the World Cup represents a huge marketing opportunity to win unaffiliated sports fans beyond local markets, and the generational opportunity to host the competition truly represents a pot of gold to dream about and strive for - can you imaging the impact of the US making a deep run to the semi-finals, final or even winning the most beautiful trophy in existence?

I'd be interested in your prediction of where the game will be in 2020 considering all these multiplying factors.

GoRentonGo
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GoRentonGo Wrote: | 22.09MST | Oct 24, 2009

I think the Sounders FC will outdraw the Sonics this year

online sports
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